A publicist is a person that is in charge of your publicity. What does this mean? A publicist is entrusted with the task of generating buzz for an artist’s music and newsworthy information to the public. Publicists write media friendly press releases that directed at many different media outlets for the purpose of announcing something. Press releases are common in the field of public relations (PR). The goal of a press release is to attract positive media attention to clientS of PR professionals and provide publicity for products or events marketed by those clients.
Bob Merlis is the owner of Merlis For Hire, an independent publicity firm based out of Los Angeles. In this clip, Bob speaks about different methods of exposure, promotion, publicity and the various services his company provides for up and coming artists.
Artists House Music. “Bob Merlis on Artist, Publicity, and Promotion.” Video. N.p., n.d. Web. 9 Jan. 2012. <www.artistshousemusic.org/videos/bob+merlis+on+artist+publicity+and+promotion>.